In recent years, buying in B2B companies has changed dramatically. Digitalization has led to buyers relying more and more on online commerce to meet their needs. These changes have also changed buyers' expectations of online commerce.
In this magazine article, we share perspectives and experiences: What are the expectations of B2B buyers in online trading of bearings?
One of the most important factors that B2B buyers expect from roller bearing retailers when buying online is the availability of a wide range of products. In the roller bearing trade in particular, it is therefore important to find innovative ways for buyers to quickly find the right product for direct purchase. This makes it easier for buyers to find the right products for their company and speeds up the buying process.
A second major concern for B2B buyers is the reliability of their roller bearing supplier. Fast and on-time delivery is of great importance to many companies, as they do not want their business to suffer. Buyers expect online retailers to keep their delivery promises online, in digital sales: The goods must be in stock - and ready to ship quickly. B2B buyers are often faced with the task of serving multiple buying channels, such as phone, online store or marketplaces, simultaneously. The purchasing channel that offers fast delivery and fast conclusion of the purchase is increasingly ahead.
A third important factor is the user-friendliness of the digital buying experience: shoppers expect to be able to quickly find the information they need to make a decision in seconds for several relevant rolling bearings. This calls for increasingly easy, secure purchase transactions. If buyers have to click through a jungle of log-ins, submenus and order menus, they will quickly lose interest in buying bearings online. Roller bearing retailers who want to score points with their buyers not only make it possible to find the right bearings quickly - they also offer fast, user-friendly checkout in just a few clicks.
Security is also an important issue for B2B buyers. Online retailers should therefore provide a safe and secure online platform to allay their customers' concerns. As a seller, it also makes sense to find new sales channels where trade data is managed securely and - unlike in classic marketplaces such as Amazon & Co - is not stored centrally. BEARING X, for example, is a digital direct purchasing platform that offers this advantage.
