A second major concern for B2B buyers is the reliability of their roller bearing supplier. Fast and on-time delivery is of great importance to many companies, as they do not want their business to suffer. Buyers expect online retailers to keep their delivery promises online, in digital sales: The goods must be in stock - and ready to ship quickly. B2B buyers are often faced with the task of serving multiple buying channels, such as phone, online store or marketplaces, simultaneously. The purchasing channel that offers fast delivery and fast conclusion of the purchase is increasingly ahead.